Ads that are judged on leads and sales, not reach
Boosting posts is not a strategy. We set up tracking first, start with small, controlled budgets, and only scale what brings enquiries or sales at a cost that makes sense for your margins.
- Numbers firstWe work out what a lead or sale is worth to you, so we know what a good cost looks like.
- TrackingConversions set up and tested so decisions are based on real results.
- Small startControlled budgets on the most likely winners, not everything at once.
- OptimiseCut waste weekly, test new creatives and keywords, move budget to what works.
- ScaleIncrease spend only where the cost per result holds up.
Businesses with a clear offer and the capacity to handle more enquiries: clinics, institutes, real estate, local services, e-commerce and B2B.
Common questions
What budget do I need?
It depends on your city, category and goal. Many local businesses can test sensibly with a modest daily budget. Our article on Meta ads with a small budget goes into detail.
Do you keep the ad accounts?
No. Ad accounts are created in your name, and you pay the platforms directly. You keep full access and history.
Google or Meta?
Google usually wins when people search for what you sell. Meta works well for creating demand, local offers and visual products. Often it is both, in different proportions.
Related reading
Free guides from our blog on the same topic.
Facebook and Instagram Ads with a Small Budget in India
How to run Meta ads in India on ₹300 to ₹1,000 a day, which objective to pick, how to set up a local campaign in Ads Manager, and what results to expect.
Social MediaWhatsApp Business Marketing for Small Businesses in India
How to set up the WhatsApp Business app properly, use catalogues, labels and broadcasts without getting blocked, and when it is worth moving to the API.
SEOLocal SEO Checklist for Small Business in India (2026)
A practical local SEO checklist for Indian small businesses: Google Business Profile, reviews, Justdial-style listings, location pages and tracking, in order.
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